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Need some marketing ideas for your February campaigns? Check out this infographic for inspiration!
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What a novel idea! To have your marketing planned out in September for the holidays. Yes, it sounds crazy but why not have your holiday email greetings set up and ready to go. This bootcamp will feature the basics of how to create templates and emails, post to social media. We'll even set up our Marketing Calendars.
It's not like I'm trying to rush the holidays or anything, but why not plan ahead with your marketing for the holidays while business is a bit slower. It always seems we have good intentions to send out a holiday greeting or promotion and then the hustle and bustle of the season catches us off guard and we are scrambling to put something together at the last minute.
Join me for this bootcamp so your email campaigns and social media posts will be set up and ready to go allowing you more time to work on other important details.
Attendees of this bootcamp will:
Lunch and refreshments will be included.
Email Campaigns will be created using Constant Contact. If you don't currently have an account, wait to create an account, I have a promotion code for you to redeem a discount.
91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. Building your email list should be a priority for your business. Are you ready to take the next step to growing your business with Email Marketing?
Now is a great time to get started! Constant Contact is offering a super savings promotion to help small business owners get a jump start with their online marketing.
For any new paid account, receive 30% off for 3 months. This offer includes:
What are you waiting for? Contact me today for the promotion code! 734-398-7461
If you are a current Constant Contact customer who knows of a business who would benefit from the software, send them my way and receive a $30 referral bonus (this offer is only valid on new, paid accounts who remain an active account for at least 30 days)
The time has come to begin meeting with orthodontists for a consultation for my oldest daughter. We had been given two referrals from the dentist and had already visited with one orthodontist. The first referral visit went well, the orthodontist came in did some checking, asked and answered questions and within 25 minutes we were on our way. Nothing stood out as "wow" and wasn't convinced this was the one!
Today was our second referral appointment. As we approached the front door, there was a sign on the door that read "It's Summer, Grab an ice cream, bubbles and sunglasses." Since we were first time visitors, we had no idea what that meant. We checked in and met with the New Patient Coordinator. She was very friendly, informative and got to business with what was needed for a consultation. After an hour, we had finished up with the New Patient Coordinator, met both orthodontists and had a folder with a full mouth x-ray and many photos of my daughter's teeth from different views. In addition, they encouraged us to "grab an ice cream, bubbles, and sunglasses" on our way out. A Good Humor ice cream cooler was at the check out area, along with a basket full of bubbles and sunglasses.
Even though both referral appointments accomplished the same agenda, meet the orthodontist and get a better idea of when braces would be needed, only one exceeded my customer experience expectation. By receiving the folder with the x-ray and photos and spending more time and enjoying an ice cream, my customer experience was a "WOW" moment. I was excited to return and knew I would be getting more for my investment and having a little fun in the process.
This is very important to remember as business owners, it is necessary we give our customers a "WOW" experience and exceed their expectations. Set your business apart from your competitors to stand out from the crowd and to keep a customer coming back to you. Take a few minutes to reflection on the questions below...
Do you know what sets your business apart from your competitors?
Are you able to articulate what sets you apart?
Would your customers say their customer experience exceeds their expectation?
Do you regularly ask your customers for feedback on their experience?
If you are unsure, consider asking your customer for feedback. Creating a survey of questions to find out and determine if you are exceeding your customer's expectation. Constant Contact offers a great software product to gather information from online surveys and feedback forms that you create. It's a tool worth checking out!
Free customized email template and list upload when you buy!
Let me help you get started with Constant Contact, with a professionally designed email that will match your brand and wow your customers. Plus, we'll upload your list of contacts for you. This is a $99 value, but it's yours free when you buy. In addition, Constant Contact will offer 30% for 3 months for new accounts.
Use the promo code: 30March15
As I opened the email from a previous client who had recently terminated the work relationship, I saw the words "I would like to take you to small claims court". My heart sank to my feet and I felt the flush of panic rush through my body. (I am not the person who thinks about taking anyone to court and I definitely don't put myself in the position for others to take me to court.)
This client had been a referral from a current client. I had felt a sense of "obligation" to at least try to make it work because "I felt this" way, not because my current client expected it. The ex-client had a very strong personality, had a "just get it done" attitude, and our initial meeting was very rushed. This mix was not a good combination for my style of work. As the ex-client expressed the expectations, they skimmed the surface of what their real expectation was. What I heard and understood, obviously did not match this ex-client's expectations. More importantly, as the ex-client was describing their expectations I was trying to "fit them into" my focus.
Focus, the state or quality of having or producing clear visual definition (Google search definition). I had been working on creating this "clear visual definition" and was convinced it was "clear", however, in a moment my lens had become blurred. How many times in business do we know the direction of our path but somehow end up taking the "scenic route"? It might be a colleague who needs a favor, it might be a business owner who has a great idea, or it might be yourself not wanting to let someone down. Regardless of which scenic route we take, what is important is to learn from these journeys.
As they say "in hindsight".... Well, let's see what can be learn from this situation:
Questions for you:
1. What is your focus?
2. Are you able to articulate your focus?
3. Have you identified "road blocks" and how to remove them from staying focused?
4. What are you waiting for to move into the direction of your focus?
The Value of Referral... 90% of consumers worldwide said they are most likely to trust the recommendations of the people they know, a figure that was well above any other form of advertising, according to recent market research conducted by The Nielsen Company.
Referrals are one way to express your positive experience with a product or service.
For the month of February, refer any new person/business to me for them to sign up as new Constant Contact customer. If they remain a paid customer for 30 days, you will receive a Referral Bonus of $40.00 from me. The regular referral bonus is $30.00.
Please send me an email of the person and/or business you referred so that I can make sure to send you a check!
This offer of $40.00 per new paid Constant Contact customer is only good for the month of February. Beginning March 1, it will go back to $30.00 per new paid Constant Contact customer.
I LOVE acknowledging birthdays! Celebrating the day you made the world a better place. So I hear "It's your birthday!" Don't you think the world should stop and celebrate YOU! Many companies do offer freebies, coupons or discounts for your birthday. Since it's your birthday, I thought it would be fun to share this list with you so you could start collecting your goodies.
As you know I work with businesses who want to grow their email contact list, so asking for your birthday information is one way to grow their list. And in exchange for your information they do give you something in return. However, you need to register your information in advance in order to receive your birthday treat. Remember, when you sign up, the company will want to "stay in touch" with you all year long, so you will receive additional emails even when it's not your birthday.
For the programs that don't mail coupons, you should be prepared to show your ID as proof that it really is your birthday.
Offers may vary from location to location and you may find retailers not on this list that are willing to offer you specials on your birthday. If in doubt, ask! If you know of a business that give a special for birthdays or if you would like to be added to this list, please send me an email.
Happy Birthday to You!
Growing up when I received a gift, my mom would always say “You need to write a thank you note”. With a heavy sigh, I would write a “Thank You” note to the gift giver. Now as an adult, my children hear those same words from me when they receive a gift and yes I see and hear the same heavy sighs as they wonder what to write.
In the world of business, two simple words can make the difference between creating a loyal customer who loves to refer your business to a customer with a one-time sale who seeks out your competitor for their next purchase. With the holiday season upon us, this is a great time of year to express your appreciation, in addition to each point of sale throughout the year. Don’t underestimate the power and impact these words have on your customer’s experience with your company.
Studies reveal that when you say “Thank You” to your customers your profits increase. Your customers continue to support your business and share with others about their exceptional service and products received from you.
So what can you do to express your appreciation? Here are 5 tips to ensure your customer is “feeling the love” from you.
When creating your lead management process, make sure saying “Thank You” is a step in the process. Consistency is key and without a plan of action, there will be no action.
Purchase note cards to have available and ready to send. Another option is to create a note card with your company’s logo imprinted on the front, this is a great way to brand your business.
· Hand Written
Take a break from the “electronic” mail to hand write a personal note it will demonstrate you took time and thought when writing your note and you will stand out from your competition.
Your message needs to be sincere, genuine and intended for the purpose. This is not the time to share about an upcoming promotion or ask for a referral. Keep the message focused.
It would be highly encouraged to send “Thank You” card within 48 hours of the sale or service. Though if that is not possible, it’s better to be late than not at all.
In just a few weeks, we will be “ringing in the new year”, so don’t miss your opportunity to say “Thank You” to your customers now. Spend some time to express your gratitude for the success of your business to those who made it happen. End this year with a surprise and delight for your customers.