Growing up when I received a gift, my mom would always say “You need to write a thank you note”. With a heavy sigh, I would write a “Thank You” note to the gift giver. Now as an adult, my children hear those same words from me when they receive a gift and yes I see and hear the same heavy sighs as they wonder what to write.
In the world of business, two simple words can make the difference between creating a loyal customer who loves to refer your business to a customer with a one-time sale who seeks out your competitor for their next purchase. With the holiday season upon us, this is a great time of year to express your appreciation, in addition to each point of sale throughout the year. Don’t underestimate the power and impact these words have on your customer’s experience with your company.
Studies reveal that when you say “Thank You” to your customers your profits increase. Your customers continue to support your business and share with others about their exceptional service and products received from you.
So what can you do to express your appreciation? Here are 5 tips to ensure your customer is “feeling the love” from you.
· Process
When creating your lead management process, make sure saying “Thank You” is a step in the process. Consistency is key and without a plan of action, there will be no action.
· Stationery
Purchase note cards to have available and ready to send. Another option is to create a note card with your company’s logo imprinted on the front, this is a great way to brand your business.
· Hand Written
Take a break from the “electronic” mail to hand write a personal note it will demonstrate you took time and thought when writing your note and you will stand out from your competition.
· Message
Your message needs to be sincere, genuine and intended for the purpose. This is not the time to share about an upcoming promotion or ask for a referral. Keep the message focused.
· Timely
It would be highly encouraged to send “Thank You” card within 48 hours of the sale or service. Though if that is not possible, it’s better to be late than not at all.
In just a few weeks, we will be “ringing in the new year”, so don’t miss your opportunity to say “Thank You” to your customers now. Spend some time to express your gratitude for the success of your business to those who made it happen. End this year with a surprise and delight for your customers.
In the world of business, two simple words can make the difference between creating a loyal customer who loves to refer your business to a customer with a one-time sale who seeks out your competitor for their next purchase. With the holiday season upon us, this is a great time of year to express your appreciation, in addition to each point of sale throughout the year. Don’t underestimate the power and impact these words have on your customer’s experience with your company.
Studies reveal that when you say “Thank You” to your customers your profits increase. Your customers continue to support your business and share with others about their exceptional service and products received from you.
So what can you do to express your appreciation? Here are 5 tips to ensure your customer is “feeling the love” from you.
· Process
When creating your lead management process, make sure saying “Thank You” is a step in the process. Consistency is key and without a plan of action, there will be no action.
· Stationery
Purchase note cards to have available and ready to send. Another option is to create a note card with your company’s logo imprinted on the front, this is a great way to brand your business.
· Hand Written
Take a break from the “electronic” mail to hand write a personal note it will demonstrate you took time and thought when writing your note and you will stand out from your competition.
· Message
Your message needs to be sincere, genuine and intended for the purpose. This is not the time to share about an upcoming promotion or ask for a referral. Keep the message focused.
· Timely
It would be highly encouraged to send “Thank You” card within 48 hours of the sale or service. Though if that is not possible, it’s better to be late than not at all.
In just a few weeks, we will be “ringing in the new year”, so don’t miss your opportunity to say “Thank You” to your customers now. Spend some time to express your gratitude for the success of your business to those who made it happen. End this year with a surprise and delight for your customers.
